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When it comes to search engine results pages (SERPs), organic results on the first page of Google attract 88.7% of all the clicks. If you’re relegated to the second page, you may as well not exist at all. With voice search being even more important - which means only the top result being read out by an automated assistant - being at the top isn’t just nice; it’s a necessity.


Though Pay Per Click (PPC) advertising does generate $2 for every $1 spent on average, it still means paying for your leads over time. Investing in organic (non-paid) traffic is even more cost-effective. By providing quality and informative content to your audience, you’ll see increased click-through rates, more traffic, and more actions such as appointments, sales, or inquiries.

Sample Digital balances persuasive copywriting with the best SEO techniques to ensure your Melbourne website ranks as highly as possible, outranking your competitors for the same keyword. Using keyword research, best off-page SEO techniques, and content strategy, Sample Digital can help your website stand out from the competition.


In a nutshell, SEO copywriting is the process of creating content that is optimised for search engines. It involves researching and understanding the keywords and phrases used by potential customers when searching for products or services related to your business, then crafting content that includes those terms in order to improve visibility on search engine results pages (SERPs).

That isn’t to say that SEO copywriting is writing that’s exclusively tailored for algorithm gaming. SEO copywriting also considers other factors such as readability, formatting, user experience, link building and more. SEO copywriters have to balance the technical aspects of SEO with the ultimate goal of your website: to help you sell more of your products or services.

There are many benefits to employing SEO copywriters and their output.
By leveraging relevant keywords (what Google calls search terms), you can boost your website's organic search engine visibility and attract more leads and conversions. This increased visibility often increases leads and conversions for your business.

two people working on a whiteboard

Additionally, well-crafted SEO copy can help build trust with readers as they see you have taken the time to research their needs ahead providing them with helpful information about your product or service.

When choosing an SEO copywriter, it’s important to find someone who understands how search engine algorithms work and has experience writing high-quality content that ranks well on SERPs.

The best way to get a glimpse into how well they mesh with your business is to look at a writer’s portfolio to get an idea of their style and make sure they understand what makes good web copy so that they can craft something unique yet still optimised for specific keywords. Expert SEO copywriters can write in many different voices and use different tones, depending on the context of the content being written.

A professional writer should also be able to provide feedback on existing webpages in order identify areas where improvements could be made in terms of keyword usage or structure/formatting, and so on.

When working with an SEO Copywriter there are a few points to bear in mind. First, establish clear parameters – make sure both parties have a thorough understanding of the task at hand and any associated timeframes; Second, provide all essential information and resources beforehand - this will speed up the drafting and editing process; Third, be available to offer ongoing input. You should always feel free to suggest what’s best for your business, but be aware that not everyone works exactly alike.

Sometimes, your desire to include niche information may be at loggerheads with what’s best for your SEO. Finally, you should feel comfortable to ask questions if something isn't clear - effective communication between both sides is paramount.


SEO Copywriting is an important tool for businesses to increase their visibility and reach on the web. With its numerous advantages, SEO copywriting can be a great asset in ensuring your business is seen and heard by the right people. However, things can go wrong if left unchecked.

Common errors people make when dealing with an SEO Copywriter include, but are not limited to: Not doing your due diligence beforehand – don't just pull someone out of thin air without knowing anything about them first. Research them, their reviews, and contact past clients to get their take on how the copywriter works. You may also set your expectations too high - be realistic in terms of the outcomes you hope to achieve before engaging a writer. Neglecting proper communication - miscommunication can lead to substandard output so ensure there is clarity between both parties.

Overlooking seemingly insignificant aspects is another mistake. You must pay attention even when it comes down minor issues such as spelling mistakes (which can occur from time to time, even as pros!)

Another mistake is not checking if your work-styles match, or at the very least are clearly communicated. Some copywriters prefer to give you “raw” unedited content first to make sure it’s on the right track; others may want to hold back their draft until it’s proof-read. The latter is more time consuming, but the former has its benefit of stopping any potential mismatch in style/tone/information compounding and making incorrect content harder to salvage later down the track.

Finally, once a copywriter has optimised content using best practices such as the correct keyword density, internal linking etc., there are several strategies available for measuring its success. These include tracking page views over time (using tools such as Google Analytics), monitoring rankings on SERPs (using tools like Moz Rank Tracker) or checking backlinks from other websites (using Ahrefs). All these methods will help determine whether or not your efforts have paid off, so use them regularly. You may also want to run your content through an SEO technician, who optimises the off-page aspects of your content and site.


SEO copywriting is a vital tool for businesses in Melbourne who want to enhance their profile and capture more traffic. Copywriting with SEO can be a great asset for companies located in Melbourne, enabling them to expand their reach, rise up search engine results and draw customers who are actively looking to buy toward their website over lower-ranked competitors.

Increased Visibility

SEO copywriters such as Sample Digital always create content that will be seen by the right people. They incorporate relevant key words and expressions closely associated with your organisation, so that when somebody looks for those terms through online search, your site shows up on the highest point of the list. This helps you get noticed by potential customers who may not have found you otherwise.

Improved Search Engine Rankings

SEO copywriters also know how to optimise content for better and higher search engine results. By using relevant keywords throughout the text and making sure it’s well-structured, they can help ensure your site rises up in ranking on popular search engines like Google or Bing. This means more people will find you organically instead of relying on paid advertising campaigns alone.

More Targeted Traffic

Finally, an experienced SEO copywriter knows how to craft content that speaks directly to your target audience. They’ll research what kind of language speaks to them and tailor the tone and voice to match – helping draw visitors who are genuinely interested in what you have to offer rather than just passing through randomly from other sites online. SEO copywriters can also focus your writing to cater to local searches (more on that below.)

The benefits of SEO copywriting can be immense, from improving website rankings to increasing organic traffic. By choosing an experienced and knowledgeable SEO copywriter, businesses can ensure that their content is optimised for search engines while still providing a great user experience.


Local searches in Melbourne are increasing year on year - so is your content catering for Melbourne searches? Sample Digital writes quality content that targets keywords Melburnians use to find your products and services. Don’t leave it to chance - get your SEO content written right by Sample Digital SEO copywriting Melbourne.

— Written by Quick Fox AI | Levelled up by our Pro Copywriter

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(Post 2 of 2)


When it comes to working with an SEO copywriter in Melbourne, there are several common mistakes that businesses often make. To make the most out of a vital digital marketing resource, here are some tips and insights into the common mistakes businesses make when working with an SEO copywriter, and how to avoid them.


Not providing enough information is one of the biggest blunders businesses make when hiring an SEO copywriter. It is one of the classic “how big is a circle” questions. What kind of circle? What colour is the circle? What is it made out of? Who needs to use it, and why?

It’s important to give your copywriter as much detail about your business and objectives as possible so they can create content that will help you reach those goals.

Another mistake is expecting too much too soon. Copywriting takes time, research and dedication – no matter how experienced a writer may be, they need adequate resources to produce quality work. Trying to rush them or skimping on payment won’t get you the results you want; it could even damage your relationship with the writer and their ability to do their job properly.


Not having a clear strategy for success is another misstep businesses often make when hiring an SEO copywriter in Melbourne. It’s important for both parties involved to have realistic expectations from the outset – setting measurable targets helps keep everyone focused on achieving them throughout the project timeline. Without this kind of structure in place, projects can easily become disorganised or go off track without anyone realising until it’s too late.

It's also important not to downplay the effort that goes into crafting effective SEO content - keyword research can take hours, depending on how competitive your industry is.
You should ensure that all webpages have meta titles and descriptions written specifically for each page - these should include pertinent keywords but still read fluently so visitors don't feel like they're being targeted right away (this means avoiding words such as 'buy' or 'discount').

Finally, don't overlook backlinks: getting other websites/blogs linking back yours will help significantly improve its search engine ranking over time. Backlinks are often the “currency” that Google deals in when it comes to domain authority (which greatly influences your Search Engine Results Pages.)

By avoiding missteps when employing a search engine optimisation copywriter, you can guarantee that your material is maximised to its fullest capability. By implementing the correct approaches, you can capitalise on all the advantages a competent SEO copywriter brings and get maximum visibility for your business website.

— Written by Quick Fox AI | Levelled up by our Pro Copywriter

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